Pricing Strategies

BasePrice offers 6 data-driven pricing strategies. Learn how each one works and when to use it.

Overview

A pricing strategy determines how BasePrice adjusts your base price for each country. Every strategy starts with a currency conversion, then applies a purchasing-power adjustment — a factor that accounts for local affordability.

Available Strategies

How to Choose

Decision Framework

Start with Exchange Rate if:

• You want straightforward currency conversion
• Your app targets primarily high-income markets
• You want to maximize per-user revenue

Use World Bank PPP if:

• You sell globally and want to maximize reach
• You're willing to accept lower prices in developing markets for higher volume
• You want the most authoritative economic data

Use Netflix Index if:

• Your app is a subscription product
• You want pricing that reflects how major tech companies price in each market
• Netflix's pricing model aligns with your target audience

Use Big Mac Index if:

• You want a consumer-facing purchasing power proxy
• Your product competes with everyday purchases
• You want moderate PPP adjustment

Use GDP-Adjusted if:

• You want the most aggressive localization
• You're targeting emerging markets for growth
• You want Big Mac PPP with a wealth correction factor

Use Custom Blend if:

• None of the above fit perfectly
• You want to dial in a specific balance between FX and PPP
• You have a data-driven pricing team

Changing Strategies

You can change your pricing strategy at any time. When you do:

1. All prices are recalculated instantly
2. Country overrides are cleared (to prevent stale data)
3. You'll need to review and re-publish prices

Strategy Data Sources

Deep Dives