Glossary
Definitions of key terms used throughout the BasePrice documentation.
A
Apple Price Tier
Apple's predefined pricing table that maps specific price points to each territory. When publishing to App Store Connect, your calculated price is matched to the nearest available tier.
B
Base Currency
The currency in which you set your product's base price (e.g., USD). All localized prices are derived from this.
Base Price
The reference price for a product, set in your base currency. All per-country prices are calculated by applying a pricing strategy to this value.
Big Mac Index
A purchasing-power-parity measure published by The Economist that uses the price of a McDonald's Big Mac as a benchmark for comparing currencies' real-world purchasing power. See Big Mac Index strategy.
C
Charming Price
A price ending adjusted for psychological impact — e.g., ending in .99 or .95. See Charming Prices.
Country Override
A manually set price (absolute, percentage, or multiplier) for a specific country that takes priority over the strategy-calculated price. See Country Overrides.
Custom Blend
A pricing strategy that combines exchange rates and World Bank PPP using a configurable weight slider. See Custom Blend.
D
Draft Prices
Calculated prices that haven't been published to any store yet. Prices remain in draft until you explicitly publish them.
Drift
When a product's live store price no longer matches the price BasePrice last published. See Drift Detection.
E
Exchange Rate
A pricing strategy that converts your base price using current foreign-exchange rates. The simplest strategy — no PPP adjustment. See Exchange Rate.
G
GDP-Adjusted
A pricing strategy that combines the Big Mac Index with GDP-per-capita data to produce more balanced PPP factors. See GDP-Adjusted.
L
Live Prices
The actual prices currently active in App Store Connect or Google Play Console, as fetched from the store APIs.
M
Market Intelligence
A Growth+ feature that lets you track competitor pricing across countries and platforms.
MRR (Monthly Recurring Revenue)
The predictable monthly subscription revenue, as reported by your revenue platform (e.g., RevenueCat).
N
Netflix Index
A pricing strategy that uses Netflix Standard plan pricing across countries as a proxy for purchasing power. See Netflix Index.
P
Platform
A store or service where your product is distributed — Apple App Store, Google Play Store, or RevenueCat.
Platform Mapping
The link between a BasePrice product and its native store identifier (store product key). One BasePrice product can have multiple mappings across platforms. See Platform Mappings.
PPP (Purchasing Power Parity)
An economic theory that adjusts prices based on the relative cost of goods in different countries. BasePrice uses PPP data to set fair, locally-appropriate prices.
PPP Multiplier
The factor applied to your base price for a given country. A multiplier of 0.65 means the local price is 65% of the base price (adjusted for purchasing power).
Pricing Strategy
The algorithm used to calculate per-country prices from your base price. Options: Exchange Rate, World Bank PPP, Netflix Index, Big Mac Index, GDP-Adjusted, Custom Blend. See Strategies.
Pricing Template
A saved set of pricing configuration (strategy, charming, rounding) that can be shared across products. See Templates.
Product
A purchasable item in your app — a subscription, one-time purchase, or consumable. BasePrice manages the pricing of products across countries.
Project
A top-level container in BasePrice, typically representing a single app. Each project has its own products, credentials, and pricing configuration.
Publish
The action of pushing your calculated BasePrice prices to App Store Connect, Google Play Console, or both.
M
Market Intelligence
A Growth+ feature that tracks competitor App Store subscription pricing across countries and intervals. See Market Intelligence.
R
Revenue Intelligence
A Growth+ feature that pulls subscription metrics (MRR, churn, trials) from RevenueCat into BasePrice. See Revenue Intelligence.
Revenue Snapshot
A frozen copy of your revenue metrics captured at publish time, stored in the publish history for tracking pricing impact.
S
Store Product Key
The native identifier for a product in a specific store (e.g., com.myapp.premium_monthly on Apple or Google). Used in platform mappings.
T
Tier (Billing)
Your BasePrice subscription level: Free, Start, Growth, or Scale. Each tier unlocks different limits and features. See Plans.
Tolerance (Drift)
The threshold below which price differences are ignored during drift detection. Prevents false positives from rounding.
W
World Bank PPP
A pricing strategy that uses the World Bank's PPP conversion factors to adjust prices based on each country's purchasing power relative to USD. See World Bank PPP.