Detect pricing drift before it costs you
Someone changed a price manually in the console? BasePrice’s Drift Detection catches it and alerts you. Stay in control of every market, every tier, every time.
What is pricing drift?
Pricing drift occurs when live app store prices diverge from your intended pricing configuration. This can happen when a team member manually adjusts a price in the App Store Connect or Google Play Console, when Apple runs a price equalization across regions, or when Google applies tax adjustments. Without monitoring, these unintended changes can go undetected for weeks — costing thousands in lost revenue or tanking conversion rates in affected markets.
Live example
What drift looks like
Drift Detected
4 anomaliesBrazil · App Store
Expected $9.99 — live $4.99
India · Google Play
Expected ₹849 — live ₹449
Turkey · App Store
Expected ₺329 — live ₺199
Japan · Google Play
Expected ¥1,500 — live ¥1,800
How it works
How drift detection works
Continuous monitoring across every market, every store, every tier.
Continuous monitoring
BasePrice regularly compares your configured prices against live store prices across all supported markets.
Instant alerts
Get notified when any market's price diverges from your configured pricing. See exactly what changed and by how much.
Full audit trail
Every pricing change is logged — whether it came from BasePrice, the console, or an Apple/Google equalization.
Per-region monitoring
Drill into specific countries to see drift history, price evolution, and impact estimates.
One-click rollback
Roll back to any previous pricing configuration from your publish history. Restore prices across all affected markets and platforms in one action.
Why drift matters
An undetected price drop in Brazil can cost thousands in lost revenue per month. An unexpected increase in Japan can tank your conversion rate before anyone notices.
Manual console changes happen — a team member adjusts a price during a test, Apple runs a price equalization, or Google applies a tax adjustment. Without monitoring, these changes go unnoticed for weeks.
BasePrice's Drift Detection gives you full visibility into every pricing change across every market, so you're always in control.
With Revenue Intelligence connected, BasePrice can show you subscriber impact for drifted markets — so you know which anomalies to fix first.
Optimized with BasePrice
Real apps, real results
SideKey“SideKey has in-app purchases across dozens of markets. Drift detection flagged a price discrepancy in Japan we’d have missed for weeks. That alone was worth the subscription.”
Never miss a pricing change again
Drift Detection is included in the Growth plan.