Most apps use a single USD price and let Apple and Google do a straight currency conversion. That leaves money on the table in emerging markets and overprices your app in developing economies. BasePrice uses real purchasing power data to find the price each market will actually pay.
Purchasing power parity (PPP) pricing is a strategy that adjusts product prices based on the relative cost of living and purchasing power in each country. Instead of using a flat currency conversion, PPP pricing considers what consumers in each market can actually afford — using data from the World Bank International Comparison Program and indices like The Economist's Big Mac Index and real-world subscription costs like Netflix pricing. Apps with localized PPP pricing typically see significantly more revenue in emerging markets compared to flat-rate pricing.
When you set a price of $9.99 USD and rely on automatic store conversion, your app costs the equivalent of a daily wage in some markets while being pocket change in others. The result: you lose conversions where you're too expensive and leave revenue on the table where users would pay more.
Apps with localized pricing see 30-40% more revenue in emerging markets, according to World Bank purchasing power data. BasePrice makes this optimization automatic.
Strategies
Pick the approach that fits your market — or combine them with Custom Blend.
Psychological pricing — built in
Included on every planAn optional finishing touch — choose the price endings that convert best in each market. Enable per-product, per-region.
| Region | Currency | Localized Price | Strategy Used |
|---|---|---|---|
| United States | USD | $9.99 | Base |
| European Union | EUR | €9.49 | FX Rate |
| United Kingdom | GBP | £7.99 | PPP |
| Japan | JPY | ¥1,200 | PPP |
| India | INR | ₹349 | PPP |
| Brazil | BRL | R$29.90 | PPP |
| Turkey | TRY | ₺109.99 | GDP |
| Indonesia | IDR | Rp49,000 | Big Mac |
+ many more regions calculated automatically
FAQ
BasePrice offers 6 data-driven strategies: Exchange Rate conversion, World Bank PPP (purchasing power parity), Big Mac Index, Netflix Index, GDP-Adjusted pricing, and Custom Blend where you weight multiple strategies together.
After calculating the optimal price for each market, BasePrice rounds to psychologically appealing endings like .99, .95, or .00. It also snaps to the nearest valid Apple price tier or Google Play price point automatically.
Yes. After BasePrice calculates regional prices, you can override any individual country before publishing. Your manual overrides are preserved across future recalculations.
Run a pricing audit to see exactly where you're losing revenue.