Most apps use a single USD price and let Apple and Google do a straight currency conversion. That leaves money on the table in emerging markets and overprices your app in developing economies. BasePrice uses real purchasing power data to find the price each market will actually pay.
Purchasing power parity (PPP) pricing is a strategy that adjusts product prices based on the relative cost of living and purchasing power in each country. Instead of using a flat currency conversion, PPP pricing considers what consumers in each market can actually afford — using data from the World Bank International Comparison Program and indices like The Economist's Big Mac Index. Apps with localized PPP pricing typically see significantly more revenue in emerging markets compared to flat-rate pricing.
When you set a price of $9.99 USD and rely on automatic store conversion, your app costs the equivalent of a daily wage in some markets while being pocket change in others. The result: you lose conversions where you're too expensive and leave revenue on the table where users would pay more.
Apps with localized pricing see 30-40% more revenue in emerging markets, according to World Bank purchasing power data. BasePrice makes this optimization automatic.
Strategies
Pick the approach that fits your market — or combine them with Custom Blend.
Convert your base price using real-time FX rates. Best for mature markets where currency is the main variable.
Uses the World Bank's purchasing power parity data to adjust prices based on what local consumers can actually afford.
The Economist's famous benchmark, applied to your app pricing. A real-world affordability proxy backed by decades of data.
Scale prices relative to per-capita GDP. Fair pricing that accounts for real economic differences between markets.
Combine strategies with custom weights. Use 60% PPP + 40% Exchange Rate, or your own unique formula.
Psychological pricing — built in
Included on every planAn optional finishing touch — choose the price endings that convert best in each market. Enable per-product, per-region.
| Region | Currency | Localized Price | Strategy Used |
|---|---|---|---|
| United States | USD | $9.99 | Base |
| European Union | EUR | €9.49 | FX Rate |
| United Kingdom | GBP | £7.99 | PPP |
| Japan | JPY | ¥1,200 | PPP |
| India | INR | ₹349 | PPP |
| Brazil | BRL | R$29.90 | PPP |
| Turkey | TRY | ₺109.99 | GDP |
| Indonesia | IDR | Rp49,000 | Big Mac |
+ many more regions calculated automatically
Run a pricing audit to see exactly where you're losing revenue.