Exchange Rate Strategy

The simplest pricing strategy — convert your base price using live exchange rates.

How It Works

The Exchange Rate strategy is a straightforward currency conversion. It converts your base price to each country's local currency using live exchange rates, with no purchasing power adjustment.

Example

With a base price of $4.99 USD:

When to Use

• Maximum simplicity — No adjustments, just currency conversion
• Consistent margins — You earn roughly the same in every market (in USD terms)
• High-income focus — Works well when most users are in developed markets

Trade-offs

• No affordability adjustment — A $4.99 app may be expensive in India but cheap in Switzerland
• Potential volume loss — Developing markets may convert poorly due to high relative prices
• Not revenue-optimized — Doesn't account for what users in each market are willing to pay

Data Source

Exchange rates are sourced from reliable, publicly available foreign-exchange rate providers. BasePrice uses multiple data sources with automatic fallback to ensure rates are always available.

Rates are refreshed regularly to ensure consistent and up-to-date pricing.

Tier Requirement

Available on all tiers (Free, Start, Growth, Scale).