World Bank PPP Strategy
Adjust prices using the World Bank's Purchasing Power Parity data — the most authoritative PPP source.
How It Works
The World Bank PPP strategy adjusts prices based on the Purchasing Power Parity conversion factor — an economic indicator that measures how much a currency is worth in terms of goods and services, not just exchange rates.
BasePrice uses the World Bank's PPP conversion factors to calculate how much purchasing power each currency has relative to yours, then adjusts your base price accordingly.
If a country has lower purchasing power, prices are reduced. If higher, prices increase.
Example
With a base price of $4.99 USD:
| Country | FX Only | PPP Adjusted | Difference |
|---|---|---|---|
| 🇬🇧 United Kingdom | £3.94 | £3.52 | −11% |
| 🇯🇵 Japan | ¥775 | ¥652 | −16% |
| 🇧🇷 Brazil | R$25.20 | R$12.15 | −52% |
| 🇮🇳 India | ₹416 | ₹112 | −73% |
Notice how developing countries see significant price reductions, reflecting their lower purchasing power.
When to Use
- Global reach — You want to maximize downloads and conversions worldwide
- Volume-optimized — Willing to accept lower per-user revenue in exchange for more users
- Most authoritative — World Bank data is the gold standard for PPP analysis
- Subscription apps — Lower prices in developing markets reduce churn
Trade-offs
- Lower revenue per user in developing markets
- Potential arbitrage — Users in cheap markets buying for resale (rare for digital goods)
- Annual data updates — PPP factors change once per year
Data Source
Data is sourced from the World Bank's official Purchasing Power Parity indicators, updated annually.
Tier Requirement
Available on Start, Growth, and Scale tiers.