Superwall optimizes how you present prices. BasePrice optimizes what those prices are. They handle different parts of your monetization funnel.
Superwall is a paywall optimization platform that lets you build, test, and iterate on paywall designs without shipping app updates. It provides a visual paywall builder, A/B testing for paywall variants, and analytics to measure conversion rates. Superwall focuses on the presentation layer — when and how users encounter your purchase screen.
Think of your monetization stack in layers: the actual store prices (what Apple and Google charge), the pricing strategy (how you calculate those prices), and the paywall (how you present them to users). BasePrice handles the first two. Superwall handles the third. They don't overlap — they complement.
| Capability | Superwall | BasePrice |
|---|---|---|
| Paywall builder (no-code) | ✓ Core feature | ✗ |
| Paywall A/B testing | ✓ | ✗ |
| Paywall analytics | ✓ | ✗ |
| Pricing strategy calculation | ✗ | ✓ 6 strategies |
| Localized price generation | ✗ | ✓ 175+ markets |
| Publish to App Store & Google Play | ✗ | ✓ One-click |
| Drift detection | ✗ | ✓ |
| Competitor tracking | ✗ | ✓ |
| Revenue analytics | ✓ | ✓ Via RevenueCat |
Your paywall converts best when the prices behind it are optimized for each market. BasePrice calculates localized prices using real economic data, publishes to both stores, and monitors for drift.