Adapty optimizes what users see (paywalls). BasePrice optimizes what users pay (prices). They solve different problems — and can work together.
Adapty is a paywall and subscription optimization platform. It lets you build and test paywalls without code changes, run A/B tests on pricing and paywall designs, and analyze subscription metrics. Adapty focuses on conversion optimization — how you present your pricing to users.
Adapty is a paywall tool — it controls what your users see when they hit your purchase screen. BasePrice is a pricing tool — it controls what the actual prices are in each market. You can use Adapty to test which paywall layout converts best, while using BasePrice to ensure the prices on that paywall are optimized for each country.
| Capability | Adapty | BasePrice |
|---|---|---|
| Paywall builder | ✓ Core feature | ✗ |
| A/B testing | ✓ Price & paywall experiments | ✗ |
| Pricing strategy calculation | ✗ | ✓ 6 strategies |
| Localized price generation | ✗ | ✓ 175+ markets |
| Publish to App Store & Google Play | ✗ | ✓ One-click |
| Drift detection | ✗ | ✓ |
| Revenue analytics | ✓ | ✓ Via RevenueCat |
| Competitor tracking | ✗ | ✓ |
BasePrice handles the pricing layer — calculating the right price for 175+ markets and publishing to both stores. Use it alongside Adapty (or any paywall tool) for a complete monetization stack.